We encourage you or someone from your organization—such as your legislative affairs lead, policy manager, or senior executive responsible for regulatory strategy to attend this important event.

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Why This Matters

Our industry is facing a growing number of complex policy issues, and we will be working on many topics during the day including:

• The impact of California regulations on food costs and food waste
• Packaging and sustainability legislation, including EPR and SB 343
• Emerging issues such as dynamic pricing and AI
• Food safety regulations for specialty crops
• Workforce challenges (H-2A / H-2B)
• Water rights and trade policy

This day is an opportunity to ensure our industry’s voice is clearly heard on these critical topics.

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What to Expect

Modeled after successful industry advocacy days, participants can expect a structured and engaging experience that may include:

• A welcome session and legislative briefing with our advocacy partners
• A working lunch and issue overview to align on key messaging
• Coordinated meetings with legislators and their staff throughout the afternoon
• Small group rotations to maximize engagement across offices
• A closing reception and debrief session to recap insights and next steps

This format provides meaningful, face-to-face engagement with policymakers while equipping participants with the context and messaging needed to be effective advocates.

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Whether you are a retailer, grower, wholesaler or service provider OR if you are in produce or floral, this will be a significant step in strengthening FPFC’s presence in Sacramento and advancing the priorities of our industry.